Another related and influential book is, the tipping point by malcolm gladwell. This is also the book that i recommend and give as a gift the most. Nov 16, 2011 the book made to stick does just that. Everyday low prices and free delivery on eligible orders. History is littered with good ideas that failed to catch on, as well as bad ideas that didnt. Jan 02, 2007 made to stick is a book that will transform the way you communicate ideas. Executive book summary of made to stick slideshare.
Nov 10, 2014 how we learn and make it stick overlap in explaining strategies we can use to improve learning. This study guide consists of approximately 37 pages of chapter summaries, quotes, character analysis, themes, and more everything you need to sharpen your knowledge of made to stick. Dan and chip simplified and compressed the answer from years of research and testing into the mnemonic success. They both describe learning, remembering and forgetting, using common examples, often referencing the same research and employing identical terminology spacing, retrieval, interleaving, fluency trap, selftesting. Learn how to make your ideas sticky with made to stick. University of montana scholarworks at university of montana mansfield library faculty publications mansfield library fall 2008 made to stick. In made to stick, accomplished educators and idea collectors chip and dan heath tackle headon these vexing questions. Hence, in order to make an idea sticky it has to be simple, unexpected, concrete, credible, emotional, and tell a story.
Learn how to present your idea precisely and with meaning. The book continues the idea of stickiness popularized by malcolm gladwell in the tipping point, seeking to explain what makes an idea or concept memorable or interesting. Mar 12, 2010 a fabulous book on how to make your ideas sticky. Later, denning got the opportunity to speak to a committee of senior management. As he repeatedly fills the board and erases it, fills the board and erases it, he drones out a list of names and dates, formulae and proofs, theories and evidence. The secrets of making your message stick a lie can get halfway around the world before the truth can get its boots on. Please use the link provided below to generate a unique link valid for 24hrs. Made to stick uses cuttingedge insight to help you ensure that what you say is understood, remembered.
These are the questions that chip heath and dan heath set out to answer in their new book made to stick. I made this with crayons, a hair dryer, and a clipping. This is a recording of the tekzone book group discussion covering the introduction and chapter 1 of the book made to stick by chip and dan heath. Everything revolves around the success methodology. This book focuses on what should be the essence of any business presentation how to create a core message that resonates with an audience and causes them to. The book proceeds linearly through the sticky blueprint. Carnegie mellon university did a research study about peoples charitable traits. Made to stick examines advertising campaigns, urban myths and compelling stories to determine the six traits that make ideas stick in our brains, so you dont just know why you remember some things better than others, but can also spread your own ideas more easily among the right people. I also remember how ward cunningham used stories, as a form of mental judo, to share ideas. University of montana scholarworks at university of montana. This detailed literature summary also contains topics for discussion on made to stick by chip heath. Aug 17, 2018 made to stick written by the heath brothers attempts to explain as shown in the subtitle. Stream and download audiobooks to your computer, tablet or mobile phone. Throughout the book, sidebars show how bland messages can be made intriguing.
Dec 19, 2017 in our make it stick summary, well briefly outline how learning occurs, and share some of the effective learning strategies that truly work. Why some ideas survive and others diethis complete summary of the ideas from chip and dan heaths book made to stick explains what sticky ideas are. Made to stick is a book that will transform the way you communicate ideas. Jan 26, 2016 executive book summary of made to stick 1. Its a fastpaced tour of success stories and failuresthe nobel prizewinning scientist who drank a glass of bacteria to prove a point about stomach ulcers. He also was good at getting people to tell their stories by asking them either what did you learn that you didnt expect. The book speaks to school college students, teachers, trainers, athletes, and all these taken with lifelong learning and selfenchancment. Pdf made to stick by chip and dan heath book download online. I can definitely say that the six principles of sticky ideas resonate. Summarised by paul arnold trainer and facilitator the book in a nutshell why is it easier to recall. Cutting down the idea to one simple statement is brilliant. Some are small, others are huge and most are somewhere in between. I found it a little less fluid than i wanted it to be since there were some obvious main points they were trying to drive but overall it was good even though somewhat hard to engage.
Made to stick is a wonderful book that tells the story of what make things stick to the. Summary of made to stick why some ideas take hold and. Drawing on their backgrounds and research as a stanford business professor and an educational publisher, the brothers heath explore the mechanics and psychology of the spread of ideas ranging from ad slogans to urban legends to. This is a book about what makes some ideas more effective than others. So often when were given communication advice, its about the delivery. Why some ideas take hold and others come unstuck kindle edition by heath, chip, dan heath. Why some ideas take hold and others come unstuck by heath, chip, heath, dan isbn. The book madetostick by chip heath and dan heath is a mustread book for.1196 282 1070 841 576 1109 1298 491 957 1584 1543 273 1609 1047 1326 413 996 548 536 528 1346 363 1101 767 733 1415 436 730 1365 428 1255 1163 976 1111 19 64 467 737 1085 998 979 169 560 1337 75 1011 988